Voisify vs. General Video Agencies: What’s Best for B2B Testimonials?
When it comes to creating video content for your business, not all agencies are created equal. If you’re in B2B and want to build trust, convert faster, and actually support your sales team, testimonial videos are one of the most powerful tools you can use.
At Voisify, we specialize exclusively in B2B testimonial videos. Let us break down how we compare to traditional and generalist video agencies, so you can decide which one fits your needs best.
Remote video testimonial
Winetime testimonial for Nalios
Voisify vs. Generalist Agencies: Feature by Feature
Feature | Voisify | Generalist Agency |
| Core Focus | 100% B2B testimonial videos | Events, ads, explainers, social media, testimonials |
| Main Goal | Help B2B teams turn happy clients into convincing sales proof | Create general video content for various business needs |
| Strategy Support | Strategy document and call to map out where testimonials can boost your sales & marketing efforts | Delivers the video. Usage is totally up to you |
| B2B Sales Experience | Deep understanding of B2B buyer journey | No sales-cycle focus |
| Speed & Process | Productized, fast, repeatable | Custom scoping, slower timelines |
| Client Workload | Minimal. We guide everything (questions, shooting day, editing) | Often requires scripts/storyboards from the client |
| Video Structure | Built for attention, hooks, keywords, CTA | Often cinematic but less effective for conversion |
| Motion Design | Branded transitions, animated keywords, website animations, logo outros and much more | Basic editing unless you pay more |
| Repurposing | Includes 1x 2-minute video and 1x 30-second video to repurpose across channels | Often 1 single video (or pay extra) |
| Pricing Model | Transparent packages: Starter, Growth, Authority (contact for more info) | Custom quotes, unclear deliverables |
| End Result | Video your sales and marketing team actually uses at key touchpoints. | Video that often lives forgotten somewhere on a case study page. |
When to Choose Voisify
You should consider Voisify if:
- You’re a B2B company selling a high-trust product or service
- Your sales team wants a repeatable asset they can use in outbound, on landing pages, and during sales calls
- You want to showcase real client proof in a credible, engaging way
- You’ve done written case studies, but they don’t get read
- You want a strategic partner, not just a video producer
When a Generalist Agency Might Be a Better Fit
You might prefer a generalist video agency if:
- You’re creating an event recap, animation explainer, or cinematic brand film
- Your main goal is awareness, not conversion
Common Questions
Why don’t generalist agencies do testimonials well?
Most general agencies focus on visuals and storytelling, not on trust-building or objection-handling — which are critical in a testimonial. They often lack the structure to guide a client to say the right things in a natural, credible way.
How are Voisify testimonials different?
We structure each testimonial like a sales asset: cold open, trust-building, problem → solution arc, and a strong ending. Plus, we edit for attention and conversion, not just aesthetics. We understand your business and know what to focus on.
What’s the pricing difference?
Generalist agencies often start lower but charge for every revision, extra teaser, or motion element. Voisify has fixed pricing, you know what you get and what it’s worth.
Still Deciding? Let’s Talk.
Not sure what fits your needs best? Book a 20-min call and we’ll walk you through a few options — even if we’re not the right fit, we’ll help you understand what to look for.
Build trust and drive conversions.
Turn your happy customers into your best sales tool.